Sri Lankan tea brand Dilmah has opened a new tea lounge in Dubai's Ibn Battuta Mall as part of plans to expand in the Middle East market.

Located in the mall's Egypt Court, the venue – called t-Lounge – is the brand's first in the UAE. Currently Dilmah runs two t-lounges in Kuwait, with a third under construction, and also has outlets in Sri Lanka, India and Indonesia.

The outlet in Dubai has been opened in collaboration with local partners Ajay Sethi – chairman of the Channel 2 Group, and former Pakistani cricketer Ramiz Raja.

The outlet hopes to serve about 150 customers each day, according to Dilhan Fernando, director of MJF Holdings – which owns and operates the Dilmah brand.

"The relevance today for tea is very high – it helps tackle issues like cancer, stress, cardiovascular diseases etc," he said.

"And while health is one aspect, the other is luxury. This line [t-Lounge] was born to bring tea to the new generation. I think, after this [the t-Lounge] people will look at tea differently."

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