Sri Lankan tea brand Dilmah has opened a new tea lounge in Dubai's Ibn Battuta Mall as part of plans to expand in the Middle East market.

Located in the mall's Egypt Court, the venue – called t-Lounge – is the brand's first in the UAE. Currently Dilmah runs two t-lounges in Kuwait, with a third under construction, and also has outlets in Sri Lanka, India and Indonesia.

The outlet in Dubai has been opened in collaboration with local partners Ajay Sethi – chairman of the Channel 2 Group, and former Pakistani cricketer Ramiz Raja.

The outlet hopes to serve about 150 customers each day, according to Dilhan Fernando, director of MJF Holdings – which owns and operates the Dilmah brand.

"The relevance today for tea is very high – it helps tackle issues like cancer, stress, cardiovascular diseases etc," he said.

"And while health is one aspect, the other is luxury. This line [t-Lounge] was born to bring tea to the new generation. I think, after this [the t-Lounge] people will look at tea differently."

Please click here to read the Full Article in

Disclaimer Notice

These images are copyright protected and can only be used for Dilmah articles with due credit given.

Most Shares

National Business & Environmental Forum on threats, responses, opportunity in changing climate
Three things to ponder on the 150th Anniversary of the World's Finest Tea
From unemployed to culinary role model in eight months - The story of a Bocuse d’Or Sri Lanka Gold Medalist