Press release and images on Dilmah to reengineer 18th century high tea concept at GulfHost in Dubai from Dilmah
Whilst announcing this challenge Dilhan C. Fernando, Director, Dilmah Tea stated
The tradition of afternoon High Tea is said to have begun in the 18th Century, aided by Anna Maria Stanhope, Duchess of Bedford who invited friends to tea with cakes and pastries. The modern interpretation of afternoon tea is compromised by an
“It all started with a desire to offer tea to a new generation. Tea with style, substance and natural goodness. We chose to transform the world’s tea ceremony – afternoon tea. The most popular global tea drinking occasion, so clearly defined by 18th Century tradition, more than two centuries later. The Dilmah Real High Tea Challenge stirred up the world of tea. Tea is
The beauty of tea and its attraction amongst tea-lovers lies in its varying results on the senses in taste, aroma and smell based on each tea’s individual terroir. Weather conditions play an integral role in the formation and compound structure of different teas and their flavours which are then transferred onto tea drinkers. Hence tea comes in a multitude of options enabling consumers to differentiate and utilise it across a range of culinary platforms.
“Now this journey of tea has brought so many revelations, chefs rarely get new ingredients. We had any ingredient we liked, anytime. Then tea came along and it has given new excitement into our culinary repertoire, ”commented Peter Kuruvita, Celebrity Chef and Dilmah brand ambassador.
“The Dilmah Real High Tea Challenge in Dubai will share the word on the natural goodness, serenity and luxurious indulgence in tea, as it did in challenges from Paris to Perth, Auckland to Amsterdam. Our tea inspired challengers from across the globe are all exceptional – pioneers in reimagining the experience of the world’s most popular beverage after water. Together we are creating history as we bring tea into the 21st century, and its sublime, natural goodness and pleasure with a new generation,” added Fernando.
Dilmah has also had a long and fruitful relationship with Dubai. More than 9.6 million Dilmah tea bags have been served every year on Emirates flights. Associated with each other for more than 2 decades now, both brands have experienced immense growth from when they started out. With the help of Emirates, Dilmah has been served to passengers to more than 150 destinations.
“We aim to inspire today’s modern generation in UAE and the greater Middle East region with this AFT21 challenge. Tea known as Camellia sinensis in the botanical
Sri Lankan family tea company Dilmah, founded by Merrill J. Fernando, today the world's most experienced teamaker, has championed quality, authenticity and variety in tea. Dilmah pioneered the concept of Single Origin Tea in 1988 when the family company went against industry trends to declare its commitment to authenticity. Garden fresh, unblended tea is a hallmark of Dilmah and offers a unique taste of unblended Ceylon tea packed at source - where it is grown. Dilmah takes the lead in bringing innovation to a global tea category that has suffered
For further information, please contact:
Prem A. Ramachandran
White Water Public Relations
Box 18936, Dubai, UAE
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