It’s amazing what photography can achieve when imbued with artistic ingenuity, unity and smiles of hundreds of enthusiastic kids. In a chaotic world, where sadness, decline and decay make the headlines, ABC Charity creates captivating art that engages children to dream of a brighter world and helps kids in need. Nature is their canvas and young girls and boys become the creators of a letter that spreads positivity both visually and vocally.

ABC Charity is a Swedish non-profit organisation that turns ordinary letters into works of human art. The team is on a mission to create the world’s largest and only human alphabet bringing thousands of children and their dreams into the spotlight, letting them embrace a world where ‘Kids help Kids.” The ABC Charity Team traverse the seas, trek mountains and go beyond borders to meets different people, taking a simple idea around the world - the power of kindness. As of June 2018, 10 letters of the alphabet have been created with the participation of around 9000 kids, from South Africa, Namibia, Sweden, Germany, Norway, Croatia, Thailand, India and Sri Lanka. The ABC Charity Alphabet series will eventually be one of the world’s largest fundraising Art for Charity projects. It’s a one of a kind initiative which brings joy to thousands of kids and helps to raise up to USD 115.7 Million for children in need.

Together with Dilmah Tea and their philanthropic arm, the Merrill J. Fernando Charitable Foundation, the ABC Charity created the letter “J” in Sri Lanka. The Letter “J” was shot on June 5th, 2018 in the verdant tea fields of Dilmah’s Dunkeld Estate overlooking the Castlereigh Reservoir close to Hatton, featuring 500 children between the ages of 7 and 13 from 2 schools on Dunkeld and Carfax estates. For kids at Dunkeld and Carfax schools who took part in this wonderful initiative, this turned out to be a memorable experience which they relished from the bottom of their hearts. The letter was shot from a helicopter by photographer Filip Cederholm Agoo, Founder & Photographer of ABC Charity. Filip travels around the world with a purpose; as an impact photographer, he creates to contribute’ to the change he wants to see in the world. Filip gave up his career in commercial advertising to devote his life to help others. That is something incredible. Currently, he enjoys working with kids and believes that there is no better way to empower the little ones to give back to the society than through art and fun. “We want them to be advocates of kindness and show them that happiness is the way to create a positive change in the world.”

Creating this masterpiece was a moment of togetherness which brought together two teams and kids from 2 schools towards one goal - that is to create the best J possible. MJFCF Youth from Moratuwa volunteered to support the ABC Charity event and they enthralled the audience with their mindblowing performance with the Giant Puppet. This was a first time for many of the young people from the estates.

“The entire production was a sheer joy for the MJF Foundation and Dilmah teams, where usually the focus of life on estates is negative this featured their potential through the young, vibrant thriving communities that they are,” says Dilhan C. Fernando, CEO of Dilmah Tea.

What makes ABC Charity human alphabet special is the effort that goes into making the letter. The team does not use drone photography since they want the human value to be incorporated into the final creation. Creating the letter J in the central highlands amidst the intermittent monsoonal rains was a challenging mission. But the team’s unwavering positivity and the blessings of well-wishers finally let the sun, shine through the gloomy skies opening up the heavens making way to create a masterpiece.

Each photo shoot of ABC Charity is followed by a heartwarming event that encourages children to celebrate the human spirit with kindness - in line with ABC Charity’s claim “Kind Is The New Cool”. Fia Garvner Agooo sees this as a meditative experience - where kids have fun and get inspired through art and community. "Together with kids, we rekindle our love and respect for the earth, environment and others. We want to make this world a playful place – where kids become positive change makers."

Every photo of the ABC Charity Alphabet has a fascinating story. Prior to the event, the ABC Charity team met up with the locals and engaged and the kids from the schools around Dunkeld Estate. "It’s important that we let the kids - the creators familiarise themselves with the whole concept of our Art Charity," says Filip. Few days before the letter J was created, there was an entertaining session with the kids. “We learnt a lot about the local culture and made a good rapport with the school staff, kids and neighboring communities. We are glad to have worked with a beautiful company like Dilmah to make this project a success.” – says Filip.

The limited edition photo alphabet art will be sold in the ABC Charity webshop through which local and global charities will benefit from the purchase of the letters – receiving a minimum of 90% of the funds from the webshop sales to support children’s education and well-being in the country it was shot in.

“Charity is all about the dignity of the recipient. Through this incredible experience, we are sending out a powerful message that urges us to corporate and partner up to help kids.” says, Merrill J. Fernando Chairman and Founder of Dilmah Tea and Settlor of the MJF Foundation.

Upon successfully completing the photo shoot of the letter J, ecstatic Filip shared his thoughts and excitement. “Weather was in favour of us and it was a wonderful day of difference. Everyone worked together, understood each other and most importantly had fun."

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